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Tag: small business

Organic Reach

Organic Reach in Social Media for Small Businesses

Date: May 5, 2016 Category: Internet Branding, Personal Development, Social Media Marketing Tags: , , , , , , , , , , , , , , , , , , , Comments: 4

The term organic reach in social media is simple. Its the users who get to see your posts without you having to pay to get their attention. Paying to get people's attention?!?! Who would even want that kinda attention. Especially if you're a small business. So, In your journey to build your brand online. You will meet so many influencers. Collaborate with many of your contemporaries. And read countless books about social media marketing and self development. It is very rare that you would hear anyone suggesting that you should pay Instagram or Facebook to boost your posts. And yet so many small businesses are…

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Facebook Live

Facebook Live. Your Best Live Streaming Video Option.

Date: March 22, 2016 Category: Internet Branding, Social Media Marketing Tags: , , , , , , Comments: 2

So I did my first Facebook Live video yesterday and I have to admit it was pretty fun. I mean the day is here when you're able to live stream from your phone. I remember when I was a kid and I would watch a soccer game live and In my head I'm like "how do they do it??". How can you live stream something instantly? How many people are involved in this process? They're must be satellites involved. Well guess what? The satellites revolve around you now. Anyone can live stream from their phone to the whole world. What is Facebook Live? Facebook Live…

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Content Curation

Content Curation for your Small Business

Date: March 16, 2016 Category: Internet Branding, Social Media Marketing Tags: , , , , , , , , , , , , Comments: 2

What is Content Curation Content curation is something we always did. Its as old as the internet itself. Although before the internet, a curator can be a person in charge of a museum or art collection. A curator can also be a person who selects acts to perform at a music festival. Not much changed in the social media world for the curator. The curator has to sort through the vast amounts of content on the web and present it in a fun and organized way around a specific topic. A job that needs intuition and expertise. A medium where the left side and the…

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Social Media Content Books

9 Social Media Books That Will Make You a Better Marketer

Date: January 24, 2016 Category: Internet Branding, Personal Development, Social Media Marketing Tags: , , , , , , , , , , , , , , , , , , , , , , Comments: 2

The first recognizable social media site was created in 1997. It was called SixDegrees. It enabled users to upload a profile and make friends with other users. Well that was the big bang of it all. A birth of a new parallel universe. 20 years later, we now have Facebook, Youtube, Instagram and Snapchat. Very useful and fun tools to use for personal and professionals means. But this is just the beginning. So I can't really lie to you and tell you here are 9 books you should read and you're going to master content marketing. We're still researching and developing new ways and techniques…

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coronado flower show

Don’t Market Yourself, Just Tell Us Your Story

Date: January 3, 2016 Category: Internet Branding, Social Media Marketing Tags: , , , , , , , , , , , Comments: 1

This morning my favorite local apparel shop posted this promotion on Instagram, and I unintentionally scrolled right pass that "awesome deal". It dawned on me how my brain is wired to reject any ad-like information, and I feel I'm not the only one. Small businesses should always refrain from sounding like an ad. Instead they should try to share something interesting, funny or intimate to bring people closer, not push them away, We've gone from being exposed to about 500 ads a day back in the 1970's to as many as 5,000 a day today. So for the sake of sanity most people trained themselves…

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