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Tag: Tell Us Your Story

Organic Reach

Organic Reach in Social Media for Small Businesses

The term organic reach in social media is simple. Its the users who get to see your posts without you having to pay to get their attention. Paying to get people's attention?!?! Who would even want that kinda attention. Especially if you're a small business. So, In your journey to build your brand online. You will meet so many influencers. Collaborate with many of your contemporaries. And read countless books about social media marketing and self development. It is very rare that you would hear anyone suggesting that you should pay Instagram or Facebook to boost your posts. And yet so many small businesses are…

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coronado flower show

Don’t Market Yourself, Just Tell Us Your Story

This morning my favorite local apparel shop posted this promotion on Instagram, and I unintentionally scrolled right pass that "awesome deal". It dawned on me how my brain is wired to reject any ad-like information, and I feel I'm not the only one. Small businesses should always refrain from sounding like an ad. Instead they should try to share something interesting, funny or intimate to bring people closer, not push them away, We've gone from being exposed to about 500 ads a day back in the 1970's to as many as 5,000 a day today. So for the sake of sanity most people trained themselves…

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