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Tag: small business

Brand Identity

Brand Identity Questionnaire: 9 Questions to Get You Started

Date: April 26, 2019 Category: Internet Branding, Social Media Marketing Tags: , , , , , , , , Comments: 0

The following is a list of questions to help you determine the elements of your brand identity. What is a brand identity anyway? Its the key differentiators of your brand image. Some of these differentiators are the name, the logo, the design, tone, tagline, or typeface. Its how our brains recognize brands. So whether you're designing the brand identity yourself or you're hiring someone to do it. You need to have a plan, and that's why I created this questionnaire. This is a playful guide to help you get things started. What colors represent your brand? Color conveys feelings and a whole lot of emotions. Red…

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brand name

How to Choose a Brand Name that Works

Date: March 29, 2019 Category: Internet Branding Tags: , , , Comments: 0

If you're starting out as a small business and you're having a hard time coming up with a brand name you're doing it right. This process should not be easy. Your brand name must be able to say so much about your business with only one or two words. Your brand mission. Your brand culture. Your level of self-awareness. Good brands typically outlast their creators. First things first coming up with a brand name is less challenging when you have a business plan. The business plan outlines the executive summary, the brand mission, and the target market, which are the pillars of your brand identity. So…

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Repurposing Content

Repurposing Content for Your Small Business

Date: May 25, 2016 Category: Internet Branding, Social Media Marketing Tags: , , , , , , , , , , , , , , , , , Comments: 0

Repurposing content is simply the process of recycling old content and re-sharing it in new creative ways. The word repurposing in the dictionary is the process by which an object with one use value is transformed or redeployed as an object with an alternative use value. For me repurposing content is like tuning and styling your dad's old car. Remember that TV show "Pimp My Ride" with Xzibit. That's how you can effectively repurpose content. Take your old content, and make it look cool again. You spend many hours creating content. Wether its Video, Photos or Blog posts. You tend to feel like your content…

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Amazon Video Direct

Amazon Video Direct for Your Small Business

Date: May 18, 2016 Category: Internet Branding, Social Media Marketing Tags: , , , , , , , , , , Comments: 2

Amazon Video Direct is a video sharing website, that let's users upload videos and share them with Amazon Prime members. The video can be offered for free with Amazon Ads or sold/rented to viewers. When I said video sharing website, I'm sure your immediate reaction was -- Video Sharing Website? You mean like YouTube? It's been done Hamza. How about you tell me something I don't know. Well, here is a little unrelated but related story. Louis CK is a well established stand up comedian. Hilarious guy. I love him. Obisiously he makes a good living from his work. Although he has to pay so…

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microblogging

The Microblogging Guide for your Small Business

Date: May 11, 2016 Category: Internet Branding, Social Media Marketing Tags: , , , , , , , , , , , , , , Comments: 0

Microblogging is a combination of blogging and instant messaging that allows users to create photos, short messages and videos to be posted and shared with an audience online. Taking into consideration your schedule being so full as a small business owner. You would actually have the time to maintain a presence on social media platforms. No more excuses. You don't have to create optimized content to stay engaged with your followers. Its much easier and much more fun to microblog. Little History of Microblogging The first microblogs were known as tumblelogs. The term quickly became Microblogging. It was cemented in the social media vocabulary in March…

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