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Digital Branding: Why Bother?

Digital Branding: Why Bother?

Here is something you always get from small business owners: "I need a new website", or "I need to get my business on Instagram" but when do you ever hear: I need to define my digital brand so I create a healthy presence online. Rarely or never. In this post, I will discuss three reasons why having a clear digital brand is so important for your small business. Reason #1: Digital Branding is Your Identity Online Digital branding is the core of everything you do online as a business. It's the DNA of your online strategy. "DNA ˌdē ˌen ˈā/ noun the fundamental and distinctive characteristics or…

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microblogging

The Microblogging Guide for your Small Business

Microblogging is a combination of blogging and instant messaging that allows users to create photos, short messages and videos to be posted and shared with an audience online. Taking into consideration your schedule being so full as a small business owner. You would actually have the time to maintain a presence on social media platforms. No more excuses. You don't have to create optimized content to stay engaged with your followers. Its much easier and much more fun to microblog. Little History of Microblogging The first microblogs were known as tumblelogs. The term quickly became Microblogging. It was cemented in the social media vocabulary in March…

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Organic Reach

Organic Reach in Social Media for Small Businesses

The term organic reach in social media is simple. Its the users who get to see your posts without you having to pay to get their attention. Paying to get people's attention?!?! Who would even want that kinda attention. Especially if you're a small business. So, In your journey to build your brand online. You will meet so many influencers. Collaborate with many of your contemporaries. And read countless books about social media marketing and self development. It is very rare that you would hear anyone suggesting that you should pay Instagram or Facebook to boost your posts. And yet so many small businesses are…

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Social Networking Safety

Social Networking Safety. What I learned the Hard Way.

My Story When My Social Networking Safety was At Risk. So my social networking safety was compromised last week when my Instagram got hacked. Here is how it all went down. Tuesday afternoon, I got an email with subject "Your Instagram password has been changed". It said: "This is a confirmation that the password for your Instagram account @alanna_girl_model_19yo has just been changed." So I'm like, I'm not @alanna_girl_model_19yo. I'm not gonna think much of this. There is was a link that said "If you didn't create an Instagram account using this email address, let us know here" I clicked the link and In my head…

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Social Media Content Books

9 Social Media Books That Will Make You a Better Marketer

The first recognizable social media site was created in 1997. It was called SixDegrees. It enabled users to upload a profile and make friends with other users. Well that was the big bang of it all. A birth of a new parallel universe. 20 years later, we now have Facebook, Youtube, Instagram and Snapchat. Very useful and fun tools to use for personal and professionals means. But this is just the beginning. So I can't really lie to you and tell you here are 9 books you should read and you're going to master content marketing. We're still researching and developing new ways and techniques…

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