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Tag: online branding

Brand Identity

Brand Identity Questionnaire: 9 Questions to Get You Started

The following is a list of questions to help you determine the elements of your brand identity. What is a brand identity anyway? Its the key differentiators of your brand image. Some of these differentiators are the name, the logo, the design, tone, tagline, or typeface. Its how our brains recognize brands. So whether you're designing the brand identity yourself or you're hiring someone to do it. You need to have a plan, and that's why I created this questionnaire. This is a playful guide to help you get things started. What colors represent your brand? Color conveys feelings and a whole lot of emotions. Red…

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Digital Branding: Why Bother?

Digital Branding: Why Bother?

Here is something you always get from small business owners: "I need a new website", or "I need to get my business on Instagram" but when do you ever hear: I need to define my digital brand so I create a healthy presence online. Rarely or never. In this post, I will discuss three reasons why having a clear digital brand is so important for your small business. Reason #1: Digital Branding is Your Identity Online Digital branding is the core of everything you do online as a business. It's the DNA of your online strategy. "DNA ˌdē ˌen ˈā/ noun the fundamental and distinctive characteristics or…

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video content marketing

Promote Your Small Business with Cool Video Content

Making a video for your small businesses has never been this easy. If you own a small business and you're active on social media, making videos was always on your mind. You've always wanted it but you never knew where to start. Just a few years ago, to make a simple video. First, you had to come up with a topic. Shoot the video, so you needed an SLR camera. After that you had to edit it. All this without any professional training. Seriously!! How many tutorials a person needs to watch to make a 3 minute video. Not to mention all the money you…

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Gary Vaynerchuk SMMW16

Social Media Marketing World. SMMW16 – The Takeaways.

Social Media Marketing World 2016 (SMMW16) was a week ago. It all happened so fast. I guess time flies when you're having fun. But again the event had a big impact on me personally and professionally, so even tho it all happened quickly, everything is still so fresh in my mind. So I got to attend the event because Social Media Examiner was kind enough to hire me as a volunteer. But its my first year so I didn't know what to expect. Well Everything, I mean EVERYTHING was so far above and beyond my expectations. Behind the Scenes From SMMW16 I knew that Networking, Discovery, Fun were…

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facebook virtual reality

The Virtual Reality of Social Media Networking

Social Media Networking is slowly, but surely finding its place in Virtual Reality (VR) and Augmented Reality (AR). Our interactions with computers and smart phones are going to change. Our experiences are going to be much more immersive than we anticipated. So allow me to get little deep for a second. While I was driving to work yesterday, I was thinking about Steve Jobs. I was thinking about his ability to see into the future. I mean after the IPhone was in the market. How did he envision "IPhones" or "phones" are going to look like for the next generations. I'm sure he thought of many possible scenarios on how…

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