How to Choose a Brand Name that Works
If you're starting out as a small business and you're having a hard time coming up with a brand name you're doing it right. This process should not be easy. Your brand name must be able to say so much about your business with only one or two words. Your brand mission. Your brand culture. Your level of self-awareness. Good brands typically outlast their creators. First things first coming up with a brand name is less challenging when you have a business plan. The business plan outlines the executive summary, the brand mission, and the target market, which are the pillars of your brand identity. So…