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Don’t Market Yourself, Just Tell Us Your Story

This morning my favorite local apparel shop posted this promotion on Instagram, and I unintentionally scrolled right pass that "awesome deal". It dawned on me how my brain is wired to reject any ad-like information, and I feel I'm not the only one. Small businesses should always refrain from sounding like an ad. Instead they should try to share something interesting, funny or intimate to bring people closer, not push them away, We've gone from being exposed to about 500 ads a day back in the 1970's to as many as 5,000 a day today. So for the sake of sanity most people trained themselves…

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Social Media Content

5 Tips on Social Media Marketing for small businesses

Here is what I know. If you are a small business, you need all the advertising you can get. And social media is perhaps one of the most effective ways to stay connected with your customers and attract new ones. Sometimes the first thing people click on when they get to your website is the Facebook or Instagram link.  That's just how powerful and important these tools are. So first you need to set up your social media marketing strategy. Meaning, you have to know precisely what you want to convey to your audience.  Define your online brand. And maintain a presence on all social media outlets.…

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