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Category: Social Media Marketing

Brand Identity

Brand Identity Questionnaire: 9 Questions to Get You Started

The following is a list of questions to help you determine the elements of your brand identity. What is a brand identity anyway? Its the key differentiators of your brand image. Some of these differentiators are the name, the logo, the design, tone, tagline, or typeface. Its how our brains recognize brands. So whether you're designing the brand identity yourself or you're hiring someone to do it. You need to have a plan, and that's why I created this questionnaire. This is a playful guide to help you get things started. What colors represent your brand? Color conveys feelings and a whole lot of emotions. Red…

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good vs weak Instagram branding

How To Tune Up your Instagram Branding

Improving your Instagram branding should be easy to do. Although I'm not an Instagram celebrity or an influencer. I've been on Instagram for years now, and I still don't know why these guys are the most-followed Instagram accounts. However, I know how to brand. So here are some tips I personally think can improve your branding on Instagram. 5 Ways To Boost Your Instagram Branding 1. Define your brand identity (your schtick) You should be able to answer the simple question of what is your Instagram account about? Or in simple terms, what's your schtick? schtick Yiddish slang meaning "gimmick" that has come to mean "someone's signature…

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Digital Branding: Why Bother?

Digital Branding: Why Bother?

Here is something you always get from small business owners: "I need a new website", or "I need to get my business on Instagram" but when do you ever hear: I need to define my digital brand so I create a healthy presence online. Rarely or never. In this post, I will discuss three reasons why having a clear digital brand is so important for your small business. Reason #1: Digital Branding is Your Identity Online Digital branding is the core of everything you do online as a business. It's the DNA of your online strategy. "DNA ˌdē ˌen ˈā/ noun the fundamental and distinctive characteristics or…

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video content marketing

Promote Your Small Business with Cool Video Content

Making a video for your small businesses has never been this easy. If you own a small business and you're active on social media, making videos was always on your mind. You've always wanted it but you never knew where to start. Just a few years ago, to make a simple video. First, you had to come up with a topic. Shoot the video, so you needed an SLR camera. After that you had to edit it. All this without any professional training. Seriously!! How many tutorials a person needs to watch to make a 3 minute video. Not to mention all the money you…

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Repurposing Content

Repurposing Content for Your Small Business

Repurposing content is simply the process of recycling old content and re-sharing it in new creative ways. The word repurposing in the dictionary is the process by which an object with one use value is transformed or redeployed as an object with an alternative use value. For me repurposing content is like tuning and styling your dad's old car. Remember that TV show "Pimp My Ride" with Xzibit. That's how you can effectively repurpose content. Take your old content, and make it look cool again. You spend many hours creating content. Wether its Video, Photos or Blog posts. You tend to feel like your content…

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