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Category: Technology

Digital Branding: Why Bother?

Digital Branding: Why Bother?

Here is something you always get from small business owners: "I need a new website", or "I need to get my business on Instagram" but when do you ever hear: I need to define my digital brand so I create a healthy presence online. Rarely or never. In this post, I will discuss three reasons why having a clear digital brand is so important for your small business. Reason #1: Digital Branding is Your Identity Online Digital branding is the core of everything you do online as a business. It's the DNA of your online strategy. "DNA ˌdē ˌen ˈā/ noun the fundamental and distinctive characteristics or…

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facebook virtual reality

The Virtual Reality of Social Media Networking

Social Media Networking is slowly, but surely finding its place in Virtual Reality (VR) and Augmented Reality (AR). Our interactions with computers and smart phones are going to change. Our experiences are going to be much more immersive than we anticipated. So allow me to get little deep for a second. While I was driving to work yesterday, I was thinking about Steve Jobs. I was thinking about his ability to see into the future. I mean after the IPhone was in the market. How did he envision "IPhones" or "phones" are going to look like for the next generations. I'm sure he thought of many possible scenarios on how…

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