Sensory Branding: What Small Businesses Can Learn From Big Brands
The Importance of Sensory Branding Most big brands use some level of sensory branding and you can too. All brands can create a sensory experience around their products and services using different types of stimuli. Being able to perceive a brand creates a connection. A connection that can be shared with others. An experience that feels real. " What is real? How do you define 'real'? If you're talking about what you can feel, what you can smell, what you can taste and see, then 'real' is simply electrical signals interpreted by your brain." ― Morpheus, The Matrix Well in this life, this reality, this…