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About Me

My Story

My name is Hamza Daoui, and I’m a dreamer with broad experience in content creation, content marketing, and visual design.

My first job was at Maximus Inc. in Boston. Maximus provides customer services solutions for public programs. I started as a Health Benefits Advisor. Then I became a Web Content Editor. My job consisted of maintaining the intranet site and ensuring the information was accurate. I designed, created and wrote newsletters. I provided internal progress reports. I also assumed the unofficial role of a graphic designer using photography and Adobe applications for creative development.

During this time I worked as a freelance photographer on a part-time basis. Very often I would get hired by promotion companies to photograph events, shows, and nightclubs. I was also in charge of strategic planning and implementation of media campaigns, including running social media accounts. I did that for about 5 years and it was fun while it lasted. Then, I simply realized that I needed a change of scenery.

“It’s only after we’ve lost everything that we’re free to do anything.” remember that quote from Fight Club? So, yeah I gave my notice at work, sold everything I owned and I moved to California.

For my first two years, I worked as a Manager at Lucky D’s hostel in San Diego. I was responsible for overall hostel operations, finances, and bottom-line results. I revamped the website and optimized social media outlets. I also did some client work on the side as a social media and branding consultant.

As you can see from my resume, I love media and design. I’m the guy that watches the Superbowl just for the ads. The guy that read every marketing book from David Ogilvy to Malcolm Gladwell to Seth Godin. The guy who is subscribed to all the business podcasts and watches every Ted Talk.

At this time during the day, I work as a web project manager at Einstein Industries, and at night I’m an inspiring branding caped vigilante (branding blogger).

So my main focus on this blog is branding for small businesses. That’s all I want to do and talk about. Don’t get me wrong, I love media and design. However, what fascinates me the most is how to brand an idea. How to design a brand identity and how to connect with your audience. I want to empower the entrepreneurs of tomorrow. So If you like what you’re hearing please stick around.

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