and my branding journal
Accomplished marketing professional with broad marketing experience, creative development, design, video production, and motion graphics. Focused on creating content that enhances brand storytelling. Some say branding is just deliberate differentiation. I say branding is the world you create around your business!
The Importance of Sensory Branding Most big brands use some level of sensory branding and you can too. All brands can create a sensory experience around their products and services using different types of stimuli. Being able to perceive a brand creates a connection. A connection that can be shared…
The following is a list of questions to help you determine the elements of your brand identity. What is a brand identity anyway? Its the key differentiators of your brand image. Some of these differentiators are the name, the logo, the design, tone, tagline, or typeface. Its how our brains recognize…
Improving your Instagram branding should be easy to do. Although I'm not an Instagram celebrity or an influencer. I've been on Instagram for years now, and I still don't know why these guys are the most-followed Instagram accounts. However, I know how to brand. So here are some tips I personally…
If you're starting out as a small business and you're having a hard time coming up with a brand name you're doing it right. This process should not be easy. Your brand name must be able to say so much about your business with only one or two words. Your…
Here is something you always get from small business owners: "I need a new website", or "I need to get my business on Instagram" but when do you ever hear: I need to define my digital brand so I create a healthy presence online. Rarely or never. In this post,…